🎯FlyCode's approach to churn

Learn how to reduce failed payment churn with FlyCode’s intelligent payment recovery and subscription optimization tools.

Involuntary churn is one of the most expensive and misunderstood problems in subscription businesses. It happens when a customer wants to stay subscribed — but their payment fails due to reasons outside their control, like insufficient funds, fraud flags, or expired cards.

While most companies focus their retention efforts on active cancellations, failed-payment churn often slips through the cracks. That’s where FlyCode comes in.

How does FlyCode attack involuntary churn?

FlyCode uses real-time automation to intercept and recover failed payments before they lead to lost subscribers. It combines:

• Smart retries based on payment metadata and behavior signals

• Automatic charging of backup cards when primary ones fail

• Localized, well-timed email & SMS outreach synced with retry logic

• Insights into root causes, from issuer decline codes to timing mismatches

• Support for tools like card updater and tokenization, so failed cards don’t block future charges

All of this happens behind the scenes — no rebuild of your billing stack needed.

Can automation really stop failed-payment churn before it happens?

Yes — and it’s often the only scalable way to do so. With traditional billing systems, failed payments are handled reactively: retry after X days, maybe send a reminder. That leads to:

• Retry timing mismatches (like charging at 3am in the wrong time zone)

• Repeated failures from the same issue (like an expired card)

• Annoyed customers who get multiple emails before the issue is fixed

FlyCode fixes this with AI-driven orchestration. It times retries based on historical success rates, customer location, and payment method. It updates card info when available. And it routes retries through alternate processors or payment methods when needed — often recovering revenue that would otherwise be lost.

What best practices should I follow alongside FlyCode?

FlyCode handles most of the heavy lifting, but to maximize your recovery rate, we recommend:

• Enabling card updater and tokenization if your processor supports it

• Letting customers adjust billing dates to match their cash flow

• Disabling basic email dunning from your processor to avoid overlap or deliverability issues

• Reviewing your retry settings — for example, disabling default max retries that conflict with FlyCode’s logic

• Monitoring recovery analytics, so you can see what’s working and where to improve

With the right setup, FlyCode can reduce involuntary churn by up to 40%, boosting your ARR with no additional lift from your team.